About Calvin Klein
Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality.
Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
Known as the world's finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed-and bought-men's underwear. Once a utilitarian product, men's underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. A complete women's line followed in 1983. Each season since then, the brand has delivered a new line including basics, basics in fashion colors, as well as fashion-forward, trendy underwear to stores.
Calvin Klein Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand's standard of excellence. Men's fabrics range from comfortable cottons to edgy sheer synthetics, while women's product includes foundations with clean and comfortable silhouettes, daywear with sexy lace elements and satin touches, as well as fashion trend-forward prints and styles.
Calvin Klein Underwear brand advertising spans 21 countries and reaches an estimated 98 million people globally.
Calvin Klein Underwear Models
Beginning this fall, actress Eva Mendes will be featured in global print and outdoor advertising imagery for the brand and the launch of "Seductive Comfort," the latest introduction from Calvin Klein Underwear.
"The company has such an incredible creative legacy, said Ms. Mendes. "I'm honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear."
Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty, Inc., also recently announced that Ms. Mendes will be featured in a new Calvin Klein fragrance campaign which also breaks this fall.
Eva Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection many times. She has worked with the line's award-winning Creative Director, Francisco Costa, for events such as the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks, and last month's Independent Spirit Awards, as well as other personal appearances and premieres.
Eva is most known for her performances in hit movies like "Training Day," "Hitch," "Ghost Rider," and last year's "We Own the Night" with Joaquin Phoenix and former Calvin Klein Underwear model Mark Wahlberg. This fall, Ms. Mendes will be seen in the much-anticipated re-make of "The Women" alongside actresses Meg Ryan, Annette Bening, Debra Messing, Candice Bergen, Carrie Fisher, Bette Midler, and Jada Pinkett-Smith, among others, and she also recently completed filming Frank Miller's "The Spirit."
Beginning with the Fall 2008 season, model Garrett Neff will be featured in the global print and outdoor advertising imagery for Calvin Klein Underwear supporting the men's Calvin Klein Body product line, including the introduction of the new Calvin Klein Body Stretch program.
The Fall 2008 campaign will be featured in print and outdoor advertising spanning 17 countries timed to coincide with September 2008 magazine issues. Imagery will be posted at key outdoor sites including those in New York, Los Angeles, Madrid, Valencia, Barcelona, and Seoul.
Neff is the tenth man to be featured in a Calvin Klein Underwear campaign and has been working with Calvin Klein, Inc. for several campaigns and was featured in the Spring 2008 Calvin Klein Jeans campaign alongside Kate Bosworth. Neff is currently the face of the latest men's fragrance Calvin Klein MAN. Other past Calvin Klein Underwear models include international soccer star Freddie Ljungberg, actor Mark Wahlberg, and most recently Oscar-nominated actor Djimon Hounsou.